MANILA, 9 October 2019: Tourism Malaysia launched today its VM2020 Campaign for the Philippine market. Philippine is one of the top source markets for tourists to Malaysia. VM2020 promises an abundance of excitement with a long line up of culturally themed events, family fun activities, shopping festivals and lots more.
Tourism Malaysia led a delegation of 18 Malaysian travel trade and industry players, comprising of 10 travel agents, 2 hotels, 4 product owners and 2 airlines.
The Philippines travel industry was given an update on the VM2020 campaign, and a Gala Dinner was also held at Shangri-La Makati Hotel for all participants.
To boost Philippines arrivals, Tourism Malaysia encouraged tour operators to develop and sell holiday packages to Malaysia with a focus on niche products like luxury travel, shopping, and sports tourism.
A discussion was carried out with the top travel trade associations in the Philippines, namely the Philippines Travel Agents Association (PTAA), National Association of Independent Travel Agents (NAITAS) and The Philippine Tour Operators Association (PHILTOA).
Tourism Malaysia’s promotional efforts in the Philippines are expected to increase the number of Philippines tourists to Malaysia. It aims to promote greater awareness of Malaysia as an ideal holiday destination, besides fostering greater cooperation between tour operators and members of the tourism fraternity. This is in line with Malaysia’s efforts to boost arrivals from the Philippines, with as many as 510,650 Philippines tourists visiting Malaysia in 2020.